Homophobia or clever insight?

These ads have generated a lot of controversy; see here, here and here. I like them. I don’t think the message is that RDCA martial arts academy will de-gay your son; rather I interpret them to mean that for kids who will be targeted by bullies, this martial arts academy will help them fight back.

But that might just be wishful thinking.

Agency: Zubi Advertising, USA
VP CD: Andres Ordoñez
CD: Ivan Calle
ACD: Mauricio Candela
Art Director: Francisco Losada
Copywriter: Vicent Llopis


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