Tagline: The surprising power of words.
Love it. MOUSE>CAT, SQUIRREL>FOX, and GOLDFISH>SHARK.
And such an adorable illustration style.
As written on FreshBump.com,
“Ogilvy & Mather shows off the power of words in these new ads for Scrabble. Where else could a goldfish tower over a shark, or squirrel be more powerful than a fox? On the mean squares of a Scrabble board.”